The Power of Links A Brief Overview
Links aren't the be-all and end-all in SEO, but the majority of search professionals attribute a large portion of the search engine algorithms to factors relating to links and link building.
Think about it this way: Imagine the internet is high school and all the websites out there are people. It's more like a poplularity contest - the more websites that point to yours (the more friends you have), the higher you will rank.
High Quality Links (and what you need to know)
There are some links which carry more weight than others. We like to focus on the high-quality links.
Let's put this in to perspective - We could go out and spend a month getting hundreds of links from low-quality websites. While this would increase your link count, the search engines won't notice much, because the "popularity" of the sites pointing towards yours are low.
We like to spend our time where it counts. This could mean 1 link taking 3-4 weeks, but once the search engines notice this, you will get a jolt in the rankings.
It's best to remember, it's not always about quantity when it comes to link building.
Content Marketing Getting the word out
Content marketing involves a lot of time and effort from both our design and copywriting teams. The content we create is not only unique, but it has to be better than anyone else's we've seen.
Brian Dean explains this very well in his link building article. It's called the "skyscraper technique" and it's basically finding a piece of content and making something similar but much better.
It's no secret that content is very powerful in SEO. We know this and like to spend as much time as we need, in order to produce the very best.
Link Building Strategy A Proper Approach
A solid link building strategy is good to have, first and foremost. The approach we take when it comes to link building is 'less is more'. But the less needs to be quality.
One great piece of content can be enough for an entire year of link building.
Advanced Link Building (it's easier than you might think)
We also have some advanced techniques that we use, trying for the higher quality links.
Scholarships are a great way to scoop up a few .edu links and also help someone out while they are attending school.