Search Engine Optimization

SEO & Internet Marketing Services

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Internet Marketing Services ... the fencepencil way

Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results.

Search engine optimization is a fantastic internet marketing investment — but only if you are working with an experienced, professional SEO firm such as fencepencil.

Don't let the other SEO companies promise the world, only to take shortcuts that will harm your business. Stick with us - we'll do the right thing every time.

Research Process

Researching your competition is a very important first step. It's always good to know where you sit amongst your competitors.

Competitive Research We spend extra time here
So we can outrank your competition

Have you ever wondered who your competition is, especially when it comes to your online competitors?

Believe it or not, a majority of the time your competition online is different than what you might think.

We have a professional approach to competitive research and it's often the very first thing we do. This is for a very specific reason - getting it right in the beginning can save a lot of time later on.

Keyword Research It's not just a guess
There is a lot of research involved

The process we take here involves meticulous work and a lot of concentration.

Keywords are next to the highest of importance when it comes to internet marketing. We need to know which keywords your customers are actually typing in, in order to provide the largest ROI for our clients.

Our keyword research report will be provided shortly after we finish, so we can go over our goals and what we have in mind with you.

On-Page SEO

On-Page optimization is the second step in fencepencil's process of getting your website discovered online.

We like to take time and properly optimize your website, per our keyword and competitive research results.

Meta Info Titles and Descriptions

Page titles and descriptions are the first step in our on-page optimization service.

Per our research, we optimize your website page-by-page, targeting specific keywords for each.

This involves some minor (sometimes major) changes to your website code, as well as the on-page content. Both of these have value when it comes to on-page optimization.

On-Page Content What to say and why it matters

You may not think people will read the words on your website. You'd be almost right - there are studies that say about 30% of people will actually read the words. The rest just look at pictures and graphics.

Latent Semantic Indexing (LSI) is an algorithmic method used to determine the relationship between terms and concepts on your page. When the search engines crawl your site, they will mathematically determine the most common words and phrases present. These are then collated and identified as the keywords for the page.

Important? Let's just say ... yes.

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Off-Page SEO

Off-page Optimization involves getting your website noticed by others - simply put. There is much more to it but you can leave the details up to us :)

Link Building An important piece of the puzzle

There is no doubt Link Building is one of the most important aspects of search engine optimization. We spend extra time building high-quality links.

We aren't like the other SEO companies who try for quantity - we go for quality.

Learn more about Link Building.

Website Promotion Getting your website involved

Getting your website noticed is no small task. Our design team works full-time, producing some very attractive content to promote our client websites.

Infographics, SVG & CSS animation are some techniques we deploy.

We also like to keep a blog up and running. This has 2 benefits; it adds content to your website, which Google likes and your readers get great information.

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Content Creation and Distribution

Information is king when it comes to ranking on the internet. But not just any ol' information - it has to be the highest of quality.

This is similar to website promotion, using graphic design to entice and lure visitors to your site.

Content Creation The importance of a blog

We have in-house copywriters who spend their day, coming up with great content.

An enjoyment of ours is scouring the internet to find excellent pieces of content. We then re-create them, making them just a bit better than the rest.

Google and the other search engines take notice of this - which is why we spend the time.

Content Distribution Getting your content seen

Our next step in the content process is distribution. Our team quickly gets to work, finding great sources to display what we've created.

Great content doesn't do any good if nobody sees it.

Contact us to learn more

Connect Online

email: hello@fencepencil.com

Give us a call

office: (208) 717-1736